Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio and films. (note: Television is simply the combination of radio and film.) (“Twelve Steps and Twelve Traditions“, Tradition Eleven)

Our relations with the general public should be characterized by personal anonymity. We think A.A. ought to avoid sensational advertising. Our names and pictures as A.A. members ought not to be broadcast, filmed, or publicly printed. Our public relations should be guided by the principle of attraction rather than promotion. There is never need to praise ourselves. We feel it better to let our friends recommend us. (long form)

… more to be added …